Hospitality · Leisure · Experience

David Manning

Fractional IT Director & Technology Adviser

Embedded enough to understand the business. Independent enough to challenge it. Fifteen years in hospitality, the last decade leading technology - now advising as a trusted, outside voice.

Start a conversation → See the track record
The gap

Appetite is not the problem. Capacity is.

Operators know what they need to build. What they rarely have spare is the senior delivery capacity to build it.

86%

of hoteliers plan to increase their investment in technology.

Source: Skift Research, Hotel Technology Priorities 2025

63%

of hotel tech budgets are still spent maintaining legacy systems - leaving little headroom for the strategic work.

Source: Skift Research, Hotel Technology Priorities 2025

70%

of digital transformations fall short of their objectives. The determining factor is usually delivery, not technology.

Source: BCG, Flipping the Odds of Digital Transformation Success

01 / Services

Where I add the most value

Most hospitality businesses don’t have a technology problem. They have a sequencing problem, a data problem, or a supplier telling them what they need.

Every engagement starts with the commercial and IT strategy: what the business is trying to achieve, and what its systems need to do to get it there. That quickly shows what is fit for purpose and what is holding you back. From there I help you define the requirements, run a fair selection, and design and build a connected stack that runs leaner and pays its way.

01

Fractional IT Direction

Senior technology leadership on a part-time or interim basis. Board-level direction, vendor accountability and hands-on delivery, without the cost of a full-time hire.

+ In practice

Stepping into a growing hospitality group as the senior technology voice in the room - running the roadmap, chairing supplier conversations, and giving the leadership team a straight answer instead of a sales pitch.

02

CRM, Data & Loyalty

Customer data strategy, loyalty design and the platform and data architecture underneath it. The difference between owning customer data and actually using it.

+ In practice

Leading the client side of a Bloomreach CRM implementation for a premium cinema group - consolidating customer communications from separate systems into a single activation layer, with the data warehouse kept as the golden record.

I first did this at Jumeirah, putting CRM, loyalty and BI on one customer data standard across 2.38m guest profiles. Read the approach

03The entry point

Independent Review

A second opinion on a proposal, a supplier or a programme that isn’t landing. No stake in the answer, no product to sell you.

+ In practice

Reviewing an agency’s proposal for a new app and website before the contract is signed - pressure-testing scope, cost and timeline, and asking whether the firm recommending the build should also be the one marking its own homework.

04

Digital Transformation

Programme and project delivery for change initiatives - scoping, vendor selection, implementation and handover to BAU. PRINCE2-run, with the customer journey driving the decisions.

+ In practice

Running the governance behind a multi-workstream transformation programme - timelines, risk, supplier accountability - so delivery stays honest against the plan, not the optimism.

05

Systems Integration

Untangling the estate of PMS, POS, CRM and booking platforms so systems actually talk to each other - and one customer is one record, not three.

+ In practice

Mapping a multi-site operator’s disconnected booking, till and guest systems into one integration plan - cutting manual double-entry and giving one true version of the numbers.

06AI for independent operators

Getting Started with AI

For independent restaurants, bars, hotels and venues who know AI could help but aren’t sure where to start or who to ask. I look at how your business runs, explain the options in plain English, then build what fits - a new app, an updated website, or automated admin that gives your team more time with customers.

+ In practice

Reviewing an independent restaurant’s booking, review and marketing workflow, then setting up AI-drafted review replies and an automated enquiry-to-booking flow - handed over with a one-page guide so the team can run it without me.

02 / About

A career built inside the rooms you’re trying to change.

David Manning, Fractional IT Director

I’ve spent fifteen years inside hospitality, leisure and experience businesses in the UK, the Middle East and the US. I started on the commercial side at Jumeirah, then moved into technology delivery and leadership at YOTEL, Six Star, BirchStreet, Soho House, The Doyle Collection and The Roof Gardens.

That commercial start shapes how I work. At Jumeirah I built the commercial planning tool every hotel used, then led Insight 20/20, a programme that put CRM, loyalty and BI on one customer data standard. I learned there that technology has to earn its place in the numbers. Read the Insight 20/20 case study

That gave me something most consultants don’t have: I’ve sat in the operator’s chair. I know what a Friday night service disruption actually costs, and what a loyalty programme looks like when nobody in the room agrees on what “success” means.

That perspective is the product. I now bring it to businesses as an independent adviser - someone who has run these systems and lived with the consequences of the decisions.

Sectors
Hospitality · Leisure · Experience
In hospitality
15 years
Qualification
PRINCE2 Practitioner
Engagement
Fractional / Project / Advisory
Case study
Jumeirah Group
2014–15

Five projects. One commercial stack.

Insight 20/20 put CRM, loyalty and BI under one business case and one customer data standard.

B2C & B2B CRM Loyalty relaunch UAE residents BI platform

Jumeirah wanted its commercial technology to work as one stack, not five separate projects. Insight 20/20 brought B2C and B2B CRM, a loyalty relaunch, a programme for UAE residents and a new BI platform under a single programme and a single business case.

I was programme lead. I ran the programme office, built the investment case and reported to the Chief Commercial Officer. I also set the CRM data standards that tied the pieces together.

The lesson has stuck. Agree the stack, the data and the business case first, then choose the platforms. I have worked in that order ever since.

£7.5m

programme investment case - an approved budget of AED 45.8m

Sterling converted at 2014–15 exchange rates.

5

projects under one programme and one business case

2.38m

guest profiles covered by one set of CRM data standards

The same order of work runs through my current engagement. The Bloomreach CRM programme at Everyman Cinema also started with the data and the business case, then the platform.

See the Everyman work →
03 / Experience

Where I’ve led technology and programmes

A reverse-chronological look at where I’ve led technology and programmes, in-house and independently, from my start on the commercial side.

Jan 2026 – Present
UK & international
Manning Technology Consulting

Independent Consultancy

Fractional IT Director & Adviser

Since founding Manning Technology Consulting in 2026, I’ve worked as a fractional IT Director and delivery partner to hospitality, leisure and experience-sector businesses - bringing senior-level technology leadership without the overhead of a permanent hire, across embedded board-level engagements and structured project delivery.

Selected engagement - Everyman Cinema. Independent technology consultant to one of the UK’s leading premium cinema groups, brought in by the Technology Director to bring commercial focus and structure to a transformation programme running a new CRM platform, website, app and expansion pipeline in parallel.

I led the client side of Everyman’s Bloomreach CRM implementation - customer data schema, migration from the Azure data warehouse, email authentication and warm-up, lifecycle journeys and template framework - consolidating customer communications from separate systems into a single activation layer. I also shaped and ran the F&B pre-ordering proposition from concept through multi-site trial to live rollout, and provided independent challenge on vendor selection, delivery governance and the team’s planning and prioritisation framework.

Dec 2024 – Nov 2025
London
The Roof Gardens logo

The Roof Gardens

Exclusive Kensington-based private members’ club, restaurants, bars & events

As Director of IT & Digital I held full technology ownership reporting to the CEO and board. The headline programme was a brand-new mobile app, delivered with a digital agency alongside internal full-stack and front-end resources, with deep integrations into Salesforce, Micros Simphony, and the venue’s events and restaurant booking platforms - putting membership, dining and event journeys into a single product.

I also oversaw the technology behind new restaurant and bar openings within the venue, from hardware and infrastructure through to software and payment systems implementation. Alongside the build work I stabilised a fragmented inherited IT estate and put in place the DR and BCP frameworks the business had previously lacked.

Jun 2024 – Nov 2024
Remote, UK & Dubai
The Lux Collective logo

The Lux Collective

Luxury hotel group · Consulting engagement

Consulting to the Chief Commercial Officer ahead of a planned restructure of the commercial function. I took the commercial planning approach I had built at Jumeirah and reworked it for the group: planning tools, strategy document templates and departmental budgeting models. It was my first independent consulting engagement.

Apr 2022 – Jun 2024
UK, Ireland & US
The Doyle Collection logo

The Doyle Collection

Luxury hotel group

As Group Head of IT, I held full technology ownership across The Doyle Collection’s ten-site UK, Ireland and US estate - eight luxury hotels plus two corporate offices - reporting directly to the CFO with full P&L accountability. I defined and executed a multi-year technology roadmap spanning three countries, and led a group-wide network refresh, including a site-to-site SD-WAN rebuild across every property that improved reliability and cut circuit costs.

The standout delivery was securing £1.5m in board and owner investment to replace end-of-life door locks across all eight hotels with Vingcard RFID Bluetooth locks - owning the full lifecycle from business case through vendor selection, Opera PMS integration and phased delivery across 400+ doors per property. I also led the cybersecurity and GDPR programme to a zero-critical-findings audit, and worked with Sales & Marketing to overhaul the CRM and customer data strategy - all while controlling CAPEX and IT P&L at group and hotel level.

Mar 2021 – Apr 2022
Europe, Americas, Middle East & Asia
Soho House & Co. logo

Soho House & Co.

Members’ club and hospitality group

Engaged as Soho House’s senior technology programme delivery lead, I worked across 42 member clubs, hotels and offices spanning Europe, the Americas, the Middle East and Asia - reporting to the Head of Global Delivery and the CIO. I directed the launch of Soho House’s mobile app loyalty programme, using member data and personalised content to drive engagement and commercial outcomes globally.

Alongside that, I led programmes spanning network standardisation, cloud migration and security improvements across the estate, and delivered infrastructure consolidation and vendor renegotiations that realigned technology spend with strategic priorities - all without disrupting the day-to-day experience members and staff relied on across four continents.

Feb 2020 – Mar 2021
EMEA & global markets
BirchStreet Systems logo

BirchStreet Systems

Hospitality procurement technology

As Programme Director, International at BirchStreet Systems - an enterprise SaaS provider of procurement and supply chain platforms for hospitality - I was the senior client-facing programme lead for two of its largest global accounts: Hilton Supply Management and Marriott International, across EMEA and global markets.

I owned end-to-end programme delivery and the full software DevOps lifecycle for both accounts - sprint planning, QA, release governance - while managing client-dedicated delivery teams across the US, Europe and India, maintaining client satisfaction and contract retention through structured governance against enterprise SLAs. It gave me a vendor-side view of hospitality technology most in-house IT leaders never get.

Jan 2019 – Jan 2020
Global
Six Star Global logo

Six Star Global

Hospitality technology services and support partner

As EVP, Global Programme Management I moved across from YOTEL when Six Star became YOTEL’s IT managed service provider. YOTEL stayed my principal client for the first six months. I also led project and programme management for other clients.

Mar 2016 – Jan 2019
US, Europe, Middle East & Asia
YOTEL logo

YOTEL

Tech-forward lifestyle hotel brand

As IT Programme Manager for YOTEL’s global new-build programme, I owned the full IT delivery lifecycle for international hotel openings across nine properties on three continents - including San Francisco, Miami, Boston, London, Amsterdam, Istanbul, Dubai and Singapore - with every property opening on time and fully operational from day one.

I owned RFP, vendor selection and contract negotiation for the networks, telephony, CCTV and security systems behind each opening, and spearheaded integration of core systems - PMS, POS, payments and mobile - so every hotel could run data-driven from day one. I also developed the CAPEX/OPEX budgets and designed YOTEL’s global technology brand standards and the connected cabin concept, setting the mandated hardware and configuration baseline for the entire global portfolio.

2010 – 2015
Dubai
Jumeirah Group logo

Jumeirah Group

Dubai-based global luxury hotel group

I joined as a commercial analyst in 2010 and was promoted to Director of Commercial Projects & Sales Excellence in 2014 by the incoming Chief Commercial Officer. The commercial planning approach began with a senior commercial leader in the region. I designed and built the tools and templates, took them to every hotel in the group, and coached hotel teams on turning the numbers into strategies and activities that deliver them.

While in role, I was also appointed as Programme Lead for “Insight 20/20”, an ambitious initiative to strengthen Jumeirah’s commercial-wide capabilities. I was tasked with running the PMO, investment case and reporting: five projects, one business case and one customer data standard.

Insight 20/20 case study

04 / Contact

Let’s talk about your technology.

Engagements range from short advisory input to ongoing fractional leadership. If you’re weighing something up, it’s worth a conversation - scope and timing can usually be shaped to fit.

Recruiters with a senior technology role in mind are welcome to get in touch too.

Email me directly
david@manningtechconsulting.com

Usually the fastest route - I read every message myself.

Or send a brief

Prefer email? Write to david@manningtechconsulting.com directly.